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Athletes, Entertainers, and more

Our success is driven by our science and backed by clinical trials confirming the efficacy of our Switch The Brain   Switch The Game  technology. For over 30 years we have collaborated with top brands and manufactures to advance functional beverages and consumables for high-performance individuals in elite sport, entertainment, and beyond. Our bio-technology is designed to empower the body and redefine the boundaries of human performance. We're proud to say that our collaborations have helped individuals & teams achieve world records and create billion dollar brands, globally!

Jordan Romero

The Seven Summits Conquered

Jordan Romero becomes the youngest person in the world to scale Mount Everest, the world's tallest mountain. On May 22, 2010, Jordan Romero, age 13, became the youngest person in the world to reach the summit of Mount Everest, setting a new World Record. Jordan's entire ascent up Mount Everest was monitored by a GPS tracker, and relayed to his family back home in California. Because of Jordan's young age, the Nepalese government would not give him permission to climb Mount Everest from Nepal. Instead, Jordan had to make his ascent up the mountain from a much more difficult and treacherous approach, which is the Chinese side, where there is no age restriction. Jordan Romero has now successfully climbed the tallest mountains on six of the world's seven continents. He climbed the Mount Kilimanjaro summit in Tanzania at the age of 10, setting a world record. Jordan's quest includes climbing all of the highest peaks of the tallest mountains on every continent. He has accomplished every one of those goals except one, and plans on tackling the last summit of his quest in December 2010, when Jordan will attempt to climb Mt. Vinson, Antarctica's highest peak at 16,050 feet. Dr. Ann de Wees Allen, Chief of Biomedical Research at the Glycemic Research Institute (www.Glycemic.com), has been working on human sports performance with Jordan's father, Paul Romero for the past 7 years, and Jordan has been on the human sports performance Kids NanoCroc Committee since he was age 9. Dr. Ann de Wees Allen was one of Jordan's Primary Sponsors for the Mount Everest climb, and designed a Nitric Oxide drink for Jordan to take with him up the mountain. Jordan, along with his father, visited Dr. Allen at her home in Florida right before he left for Mount Everest, and they discussed Jordan's plans to educate and inspire kids, and to help fight the childhood obesity epidemic. Dr. Allen states, "Jordan is the most amazing kid I have ever met. He can do anything he sets his mind to. Paul Romero, Jordan's father, has instilled in Jordan a love of humanity, and a drive in life to make a difference in this world." The Seven Summits Conquered by Jordan Romero: * Mt. Kilimaniaro * Mt. Kosciuszko * Mt. Elbrus * Mt. Aconcagua * Mt. McKinley * Carstensz Pyramid * Mt. Everest Africa's highest peak at 19, 340 ft. (age 10) Australia's highest peak at 7,310 ft. (age 10) Europe's highest peak at 18,510 ft. (age 11) South America's highest peak at 22,841 ft. (age 11) North America's highest peak at 20,320 ft. (age 11) Oceania's highest peak at 16,024 ft. (age 13) Asia's highest peak at 29,035 ft. (age 13) Still to climb: Mt. Vinson - Antarctica's highest peak at 16,050 ft. (Winter 2010) Jordan Romero: Mount Everest Premiere Sponsors * BUFF * Network Innovations * OMEGA XL * POLARTEC * Smith Optics * SOLE * Team Duke (John Wayne Cancer Foundation) * Glycemic Research Institute: Dr. Ann de Wees Allen

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